Wow, I'm a personal brander... brandist... brand strategist... brandster???

This is surprising - but the decision made itself.

I’m here writing my brand strategy page, which is mentioning businesses, remembering all the businesses I have worked with, explaining why most of the time they can’t have a brand with any type of integrity because most of the time they’re more worried about the bottom line. I mean theoretically they can, but fucked if I know what type of business doesn’t want to screw every last penny from their customers no matter what.

At the same time I’m here YouTubing about how design is dying and how creators are changing the level of polish we accept as trustworthy.

Meanwhile I’m also deciding to launch my new thing not as an impersonal entity, but as a personal brand, planning that brand and digging through the pitfalls of blowing one’s self up into a public persona, learning about how it might actually help me become a much better person of myself.

Now I’m looking at the word ‘strategy’ in brand strategy and totally hating it because it just sounds like a bunch of fake crap, the type my younger self would have vomited at and I’m still vomiting all over myself internally every time I say it because of all the douchebag disingenuous connotations it makes.

Simultaneously I’m freaking out about not being able to work with businesses and companies because they don’t like working with single random people, they want to hire another company to reduce risk.

Then I’m here discovering the ‘niche of one’ and it totally makes sense: just be your own target audience and you’ll never have to speak out of your ass again.

Then I start deleting the word ‘business’ from my brand strategy page.

This is a work in progress - but a penny has definitely dropped - one that has been teetering on the edge of a void for a while.